What does it take to become a successful promotional model? It might seem like a complex question with a lot of answers but there are five key points that will give you a huge advantage when it comes to representing and promoting a brand.
Knowledge of the Brand
One of the most important things you can do to be a successful promotional model is to educate yourself on the brand. Know their background and history and understand how the company became the success that it is today. Know who the people are that were involved and be aware of products, practices and policies that make up the company and brand.
Your Own Performance
A huge factor for being a brand ambassador is your own performance as a promotional model. You need to be enthusiastic, energetic and most of all positive, at all times. Whatever personal baggage you have, such as a fight with your significant other, you need to leave it at the door and give your best self to that brand that is counting on you.
Your presentation is also one of the key factors when it comes to brand representation. Your personal appearance must be beyond reproach, meaning that you arrive dressed in the right clothes, and that they are clean, ironed and well fitted. It also means hair, nails and makeup must be impeccable as well. Your presentation says a great deal to anyone who sees you and it is your responsibility to look your best when you are representing the brand.
Being on Time
There is absolutely no excuse for not being on time and as a brand ambassador / promotional model it is your responsibility to leave early and prepare for the many eventualities as possible – including traffic, parking, getting stopped by the police or even a vehicle accident. You should arrive 15 minutes early at the minimum.
It is absolutely essential to strive to build relationships with your clients. When you actively seek out and regularly work to build relationships with clients, account managers or anyone else involved in the process of promoting the brand that you come in contact with regularly, you prove to that company that you are truly a loyal brand ambassador and you will find that more opportunities come to you as a result. You will also understand your client’s needs better so that you can do your job more effectively.
If you’d like to be a promotional model for Paper Dolls Agency, come join the Paper Dolls Agency team here. Registration is FREE and we staff events Nationwide!